Proposal: The project consisted on covering half of each of the store windows with paper banners that went from ceiling to floor and on which Northwest coast Indian designs were cut-out, making them semi-transparent. A third pattern was printed on vinyl, which was used on the bottom part of the windows. To display the products, red cubes were used, making reference to the Canadian flag, and, as a finishing touch, white feathers were hung in front of the banners and across the window, symbolizing nature, Native American imagery and snow.
Achievements:
-The store’s new presentation succeeded in presenting local imagery in a simple and clean style that characterizes Homewerx as a retail space.
-The banners themselves became an attraction for passers-by, who would come into the store to see the technique and patterns from up close.
