IN-STORE MERCHANDISING of ART PROCUCTS for RIPLEY (Department store). Santiago, Chile.

Assignment: To set up a place inside the store where products featuring designs by prominent Chilean artist Bruna Truffa could be displayed.

Proposal: The central idea was to create a white space that recreated an artist’s Studio in a clean, abstract fashion. Stands, ladders, working tables, palettes and shelves were used to display the products.

Achievements:

-The white space allowed for the products to be the focal point.

-The setting emphasized the artistic quality of the designs.