Window display for Homewerx, Vancouver, Canada.

Assignment: To design a window display with “Canadiana” as main idea, which would attract tourists expected to arrive for the 2010 winter Olympics. The display would showcase Canadian made products as well.

Proposal: The project consisted on covering half of each of the store windows with paper banners that went from ceiling to floor and on which Northwest coast Indian designs were cut-out, making them semi-transparent. A third pattern was printed on vinyl, which was used on the bottom part of the windows. To display the products, red cubes were used, making reference to the Canadian flag, and, as a finishing touch, white feathers were hung in front of the banners and across the window, symbolizing nature, Native American imagery and snow.

Achievements:

-The store’s new presentation succeeded in presenting local imagery in a simple and clean style that characterizes Homewerx as a retail space.

-The banners themselves became an attraction for passers-by, who would come into the store to see the technique and patterns from up close.

WINDOW DISPLAY AND IN-STORE MERCHANDISING OF BABY PRODUCTS for RIPLEY (Department store) Santiago, Chile.

Assignment: Three window displays and three in-store displays in different department stores designed to showcase unisex baby clothing.

Proposal: The concept was to create a dream-like, ethereal space, a fantastic place with hanging cradles, ladders, moons, baskets, feathered wings, clouds and stars.

Achievements: The result was an eye-catching and sweet window display that showed the products in a different way, appealing to both children and adults.

EASTER WINDOW DISPLAY for RIPLEY (Department store). Santiago, Chile.

Assignment: To create a window display with Easter as main theme, which would motivate customers to visit the kids’ sector of the store.

Proposal: In this case, no products were to be displayed. An outdoors space was simulated, featuring baskets, rabbit silhouettes, grass, butterflies, eggs, trees and sky. A combination of pastel and strong colors was used.

Achievements:

A colorful and imaginative space was created, shared by real and fictitious elements, recreating the childhood fantasy of Easter.

IN-STORE MERCHANDISING of ART PROCUCTS for RIPLEY (Department store). Santiago, Chile.

Assignment: To set up a place inside the store where products featuring designs by prominent Chilean artist Bruna Truffa could be displayed.

Proposal: The central idea was to create a white space that recreated an artist’s Studio in a clean, abstract fashion. Stands, ladders, working tables, palettes and shelves were used to display the products.

Achievements:

-The white space allowed for the products to be the focal point.

-The setting emphasized the artistic quality of the designs.

WORKS FOR PHOTO STUDIO 245, Santiago, Chile

As Decor and Fashion Stylist, my job consisted on:

-Designing the setting for a photograph requested by a customer.

-Gathering the elements and people that would make the design possible (location, models, make-up artists, furniture, etc.)

-Leading and directing the staff in the manufacturing of sets and supporting objects.

-Giving an order to the assigned work, organizing work spaces, supervising staff members and creating timelines and schedules.

This job allowed me to develop ideas with great freedom, due to the growing confidence studio owners had in my abilities.

PAULA PRÁCTICA MAGAZINE, SANTIAGO CHILE.

Also working as Décor and Fashion Stylist, my job was:
To work with a team devising themes that could be developed in future issues.
To think up the look we would give a certain theme.
To gather elements accordingly, looking in stores, or other related spaces.
To conceive and manufacture objects that could be crafted by the readers.
To direct the team in the elaboration of ideas, sets and objects.