Assignment: To design a window display with “Canadiana” as main idea, which would attract tourists expected to arrive for the 2010 winter Olympics. The display would showcase Canadian made products as well.
Proposal: The project consisted on covering half of each of the store windows with paper banners that went from ceiling to floor and on which Northwest coast Indian designs were cut-out, making them semi-transparent. A third pattern was printed on vinyl, which was used on the bottom part of the windows. To display the products, red cubes were used, making reference to the Canadian flag, and, as a finishing touch, white feathers were hung in front of the banners and across the window, symbolizing nature, Native American imagery and snow.
Achievements:
-The store’s new presentation succeeded in presenting local imagery in a simple and clean style that characterizes Homewerx as a retail space.
-The banners themselves became an attraction for passers-by, who would come into the store to see the technique and patterns from up close.
The idea for this display was to emphasize the spring concept proposed by the store, working primarily on the geometric patterns present in Suki Cheema’s pillow collection. The window display consisted on four rows (two per window) of figures that hung from the ceiling. These geometric shapes were ordered by size, being large at the window and getting smaller as they went into the store, approaching the ceiling. They were made of cardboard. The rows were placed at different heights, with the ones closer to the store entrance beginning at a greater height, in order not to interfere with the transit of people. As for the shapes themselves, they were made from a rectangle that was cut diagonally into two shapes of different size, which were assembled perpendicularly, generating a three dimensional object. Since all initial rectangles were cut differently, each object is unique, and was given an individual identity by cutting out different patterns in each case. This unique quality, along with the sense of uniformity given by the geometric character of all the shapes, followed the same game of similarity and variation present in Suki Cheema’s patterns.
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